Hey there, fellow DJs! The holiday season is here, and you know what that means—events, music, and the perfect opportunity to level up your social media game. Here are five social media content ideas to keep you consistently getting DJ bookings during the holidays!
Whether you’re spinning at festive corporate parties, weddings, or rocking New Year’s Eve, your audience (and potential clients!) are scrolling. So, let’s make your content sleigh-worthy!
1. Showcase Testimonials
Let’s start with the magic of testimonials. This social media content idea allows your clients to do ALL the talking!
Why it works:
- People trust real experiences, especially when they come with holiday cheer.
- You’re not just telling people how great you are—they’re seeing it for themselves.
How to use it:
- Post a quick video snippet of a happy client gushing over your set at their holiday party.
- Share screenshots of reviews on your Instagram Stories with fun holiday-themed GIFs.
- Create a carousel post with quotes from clients and pair it with a festive mix in the background.
I’ve found that a short clip of a smiling bride or an event planner raving about the vibe and DJ can work wonders. It’s authentic, relatable, and shows you care about their experience.
2. Re-purpose Older Videos and Content
Don’t sleep on this social media content idea! Those old gig videos, behind-the-scenes snaps, or funny moments are gold waiting to be re-wrapped like a holiday present.
Why it works:
- Most of your followers haven’t seen that amazing NYE DJ set from two years ago.
- You’re saving time while keeping your content calendar full.
How to use it:
- Add a holiday twist by overlaying festive music or text like “Throwback to this epic December wedding!”
- Share a quick highlight reel of past events with a caption like, “Who remembers this party? 🎅💃”
- Turn stills into a video montage with a festive beat in the background.
I did this last year, and honestly, it’s a game-changer when you’re strapped for time during the busy holiday season. Plus, your audience will love the nostalgia.
Watch DJ Nicole Otero on Youtube - 5 Content Ideas For DJs To Get More DJ Bookings
3. Share Playlists
Honestly, this social media content idea does SUPER well for my DJ agency. People LOVE to see your music choices and HEAR them most importantly!
Why it works:
- It gives people a taste of your style and creativity.
- Playlists are easy to share, and they keep your name popping up during the holidays.
How to use it:
- Create a “Holiday Party Bangers” playlist on Spotify and share the link in your Instagram Stories.
- Post a video introducing the playlist with a quick explanation of your song choices.
- Ask your followers to comment with their favorite holiday songs—you might discover some new gems!
Last year, I posted my “Holiday Cocktail Hour Vibes” playlist, and I couldn’t believe how many people messaged me saying they used it for their own parties. It’s such a fun way to stay top-of-mind.
4. Use B-Roll of Your Events or Other Events
Sometimes, the moments in between the action tell the best story. B-roll footage captures the magic in a way polished event photos can’t.
Why it works:
- It feels authentic and behind-the-scenes, which people love.
- B-roll is perfect for reels and TikToks.
How to use it:
- Film a slow pan of the crowd dancing, holiday lights twinkling, or your gear glowing in the setup.
- Pair it with trending holiday audio or your favorite Christmas remix.
- Share quick clips with captions like, “The calm before the party storm!”
I’ll never forget the time I posted a 15-second reel of guests clinking glasses while Mariah Carey played in the background. It was so simple, but the engagement was insane.
5. Share Knowledge About Holiday Events (Not DJ-Related)
Sometimes, it’s nice to step away from DJ talk and show you’re more than just the music. Sharing helpful tips about holiday events can position you as an all-around event expert.
Why it works:
- It broadens your appeal to a wider audience.
- You’re building trust by showing you’re invested in their event success.
How to use it:
- Share a post with “5 Holiday Party Tips You Need to Know,” like décor ideas or signature cocktails.
- Post a quick video about fun icebreaker games for corporate events.
- Write a carousel with your favorite holiday vendors to recommend (hint: they might return the favor).
Last year, I shared a post with tips on choosing the perfect holiday photo booth backdrop, and it was a hit! People appreciate that extra bit of guidance.
Wrap It Up with Holiday Cheer
Remember, the holidays are all about connection. Whether you’re posting testimonials, sharing playlists, or giving behind-the-scenes glimpses, your goal is to make your audience feel like they’re part of your journey.
This post was all about social media content ideas for DJs during the holidays.
NYC DJ | Miami DJ | Puerto Rico DJ
If you are having a private party or wedding in Puerto Rico, Miami or NYC then look no further for your DJ. We have you COVERED. Our DJs all come with LOTS of experience in the nightlife industry, private events and of course weddings. We listen to our clients about what they are looking for and are able to guide our clients if they need help in the music arena. Feel free to contact us using our form here.
Interested in booking? Feel free to email us at info@tcmdjevents.com.
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